By: Ashton Dunworth
So here’s the deal: the internet is basically where everyone hangs out now, and if your business isn’t there looking sharp, you’re missing the party. Local SEO is like your VIP pass to getting noticed in your own backyard before you try to conquer the world.
Make Your Pages Scream “Hey, We’re Right Here!”
Got a website? Cool. Now make it obvious where you actually are. Slap your city or town name on those page titles and descriptions like a badge of honor. “Best Pizza in Tulsa” beats “Best Pizza” every time. Think of it as wearing a name tag at a networking event, except less awkward and more effective.
Add some local flavor. Mention that landmark everyone knows, or that quirky thing your town is famous for. You’re not just selling stuff; you’re basically becoming the neighborhood celebrity.
Get Mobile or Get Left Behind
Real talk: if your website looks like a hot mess on phones, you’re basically turning away 3 out of 4 potential customers. People are glued to their phones, scrolling while waiting for coffee, stuck in traffic (as passengers, hopefully), or pretending to listen in meetings. Make it easy for them to find you on those tiny screens, or they’ll just find someone else who did.
Let People Talk About You (Yes, Even the Grumpy Ones)
Ask for reviews, feedback, the whole shebang. Sure, some people might complain, but at least they’re talking about you. Visibility is the name of the game, and every review, whether it good, bad, or hilariously weird, gets you closer to being the local go-to spot.
